"Search on Amazon under 'self-help' and you get 216,280 titles. How can there be so many books on one topic? Are authors lazy plagiarists, or is there something else going on here?
I have often wondered about this question as I go to conferences around the world, seeing the same ideas in slightly different guises. It used to drive me a little crazy, until I uncovered several insights about the nature of the brain.
It's not that authors are plagiarists, it's that there are a small set of quirks about the brain that require a lot of attention, if you want to succeed in the modern world. The reason these quirks require attention is that they are not insights we might learn automatically, like how to breathe: they require learning, like a language. And these quirks are often hard to remember because in many cases they go against what seems logical."
Read more
No comments:
Post a Comment